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I firmly believe in the saying “A good example has twice the value of good advice”, hence I am going to enumerate an instance to substantiate the topic.
During the initial days of Claycan I frequently met business owners to pitch our consulting services claiming, “We can enable your business growth”. As a strategy I pitched the companies which were atleast a decade old however unable to match their peer’s growth. During this phase I met these two businessmen simultaneously running their distinct businesses from the same business arcade. Though they had different business, still had lot of similarities viz. age, background, company size & turnover, aspiration and challenges.
Post my presentation both of them showed the sign of being convinced and felt the need of the proposed intervention. I was happy to see them as potential deals. I got a conceptual go ahead from both and one of them called me next week and we subsequently signed on the dotted lines. I had to follow-up multiple times with the other business owner. After persistent follow ups I got a response, “I am so sorry, we must start this engagement at the earliest, just that I have been struggling to fix few things before we start with you”. And one fine day I candidly asked him if the deal was still on? I asked, “Do you need one more presentation from us to take a more informed decision? The response was, “Not at all, I am convinced just that we are unable to pull the trigger”. With the passing time my follow-ups reduced but I continued to be in touch. Two years later I was invited again for the same presentation, he said “We have decided to take your service, let us know how much growth can we expect?” My answer was “Let’s first discuss how much growth we missed…The Company which I pitched with you 2 years back has grown 100% year on year and now they are 400% bigger than you.”
The person responded with regret, “I should have taken this decision”.
I would like to end this topic by making a reference to Napolean Hill who had said that Indecision is one of the top causes of failure.
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